Company Values

“When we try to pick out anything by itself, we find it hitched to everything else in the Universe” – John Muir, 1911

Carrying on a Legacy with Our Eyes On The Future

Superthrive means quality. For over 70 years, our food-grade product has developed and maintained a unique place in the lawn and garden industry that nobody else can fill. We provide you with a vitamin solution that nourishes plants, produces healthier and more nutritious edibles, prevents and treats plant stress, and increases yield. In his last decade of life, inventor Dr. John Thomson received the Lifetime Achievement Award from Lawn and

Garden Marketing and Distribution Association, attesting to his and recognition in the industry.

Just as Dr. John loved to pass on knowledge about the values of health and gardening–under the leadership of Dr. John’s daughter, Patrisha–we continue his traditions.

While we carry on his legacy, we continue to bring our product into the modern age, utilizing online platforms in addition to magazine advertisements and articles to reach out across multiple generations.

Dr. John said, “My whole aim is to leave the world better off for wherever I touch it.” This quality continues in every aspect of our business.

Click here to read more about Patrisha and Dr. John Thomson.

 

 

Putting Our Customers First

Whether you are a beginner, growing your first tomato, or a seasoned professional working in the field, we care about your journey.

We love to hear stories from our customers about how they have passed on the values of gardening and Superthrive to their children. To read some of these stories, please visit our Testimonials page.

 

Sustainability – A Goal Worth Pursuing

We champion efforts to spread the word about sustainable soils and innovative methods of growing. Recent years of drought in the southwest have inspired profound techniques drawn from ancient times and contemporary minds. Please see our blog – Farmers Look to New Methods in the Face of Water Shortages.
Explore our Environmental Awareness page for more information about sustainability efforts, including soil rejuvenation.

Patrisha is a charter member of the Living Soil Alliance, an organization dedicated to providing information on healthy soils.

Before “Going Green” was a catch-phrase, Superthrive was a player in sustainability. Dr. John incorporated this philosophy into his work and educated people about healthy living. His 2009 Lifetime Environmental Awareness Award from the non-profit organization, Sustainable Environmental Education, is another example of his dedication and recognition.

 

 

Applying These Values at Home

In keeping with Dr. John’s passion for nutrition, we promote healthy lifestyles to people as well. Our employees are our working family. In addition to providing excellent health benefits, we offer vitamins, healthy snacks, and twice weekly yoga classes to promote physical and mental health.

Partnerships

Here at Vitamin Institute, we partner with related projects that give back to the earth and people while building community. We proudly share their missions.

Plant A Row for the Hungry

Launched in 1995, Plant a Row for the Hungry is a public service program of GWA and the GWA Foundation. Plant a Row encourages gardeners to plant an extra row of produce for their local food banks.
There are over 84 million households with a yard or garden in the U.S. If every gardener plants one extra row of vegetables and donates their surplus to local food agencies and soup kitchens, a significant impact can be made on reducing hunger while connecting individual growers with the cycle of growth. In Patrisha’s community garden, she participates with such a group, an intimately local way to address a nationwide issue.

TreePeople
TreePeople inspires and supports the people of Los Angeles to come together to plant and care for trees, harvest the rain, and renew depleted landscapes. They unite with communities to grow a greener, shadier and more water-secure city at homes, neighborhoods, schools and in the local mountains. They work with volunteer leaders using their unique Citizen Forester model and influence government agencies for a healthy, thriving Los Angeles.

 

 

 

 

The Svalbard Global Seed Vault and the Crop Trust Endowment Fund

The Svalbard Global Seed Vault is a fail-safe seed storage facility, built to stand the test of time — and the challenge of natural or man-made disasters. More than 860,000 samples from around the world are kept safe above the Arctic Circle, providing backup to national seed banks around the world. The Crop Trust is an endowment fund to support
this work. The Crop Trust’s vision is to secure forever the basis of a diverse and sustainable agriculture to support food security and alleviate poverty.

Did you know? You are also supporting seed diversity every time you plant because seeds marketed for home use are non-GMO.

Please see our blog on Saving Your Seeds for future planting.

FixNation
Their mission is to reduce the population of homeless cats by sterilizing as many as possible while demonstrating the effectiveness of Trap-Neuter-Return and colony management for the humane care of homeless cats.

Meet Lilly, our TNR kitty!
This cutie is just one of the feral kitties who have adopted us, making a home in our company garden. We provide an
insulated shelter and support FixNation in their honor.
Lilly’s babies were all adopted!

By example, these groups influence individuals and programs beyond their reach.